Project 07 · Live launch motion system

Vauxhall. Electric systems

Design · Art Direction Live launch event · Panoramic display Vauxhall Corsa-e

Panoramic Vauxhall Electric motion frame combining neon vehicle outlines with an orange fragmented car reveal

Client: Vauxhall
Format: Live event motion system
Role: Design
Art Direction
Focus: All-electric Corsa-e
Launch event

An electric visual system built to move at speed.

A commissioned motion system designed for the live launch event of the all-electric Vauxhall Corsa-e, shaped through speed, interference, electric colour and illuminated digital signals.

The work was conceived for an unusually wide event display, turning the panoramic format itself into part of the visual behaviour.

Segmented typography, switching signals and graphic interruption established a language of change rather than a sequence of fixed event graphics.

Across the motion, identity, culture and vehicle imagery move between recognition and fragmentation before resolving into the electric product.

Phase 01 · Signal language

A system of switches, marks and illuminated type.

The opening language was built from fragments that feel activated rather than placed: segmented characters, switching commands, repeated marks and partial signals.

Each element could interrupt, dissolve or reassemble across the full width of the display.

Black and white opening structure interrupted by luminous geometric fragments across a panoramic field — Opening structure01

Amber segmented digital typography moving across a black panoramic field — Segmented signal02

Switch It typography repeating between fragments of a yellow vehicle — Switch behaviour03

Phase 02 · Interference

Culture, identity and texture collide.

The cleaner signal system was disrupted by noise, collage and cultural fragments. The visual world becomes denser and more volatile without losing its underlying grammar.

Colour behaves like electrical energy—moving between amber, red, blue and green as images collide, repeat and break apart.

Digital Play typography interrupted by vivid magenta and blue material textures — Material interference04

Dense panoramic collage combining segmented type, cultural images and saturated colour — Cultural signal05

Orange segmented typography, Vauxhall identity and graphic outlines colliding across black — System collision06

Red Play typography held between green-screen cultural image fragments — Play state07

Phase 03 · Vehicle emergence

From electric trace to physical form.

The vehicle first appears as signal, outline and surface. Recognition develops gradually through interruption rather than conventional product reveal.

Fragments of bodywork, road and illuminated detail finally resolve the system around the all-electric Corsa-e.

Vauxhall vehicle drawn as a fine electric outline against distressed black and white texture — Vehicle trace08

Orange vehicle body and tyre fragmented by black bands and digital interruption — Fragmented surface09

Neon vehicle outlines surround a central orange car reveal — Electric reveal10

All-electric Corsa-e message distributed through yellow fields and fragmented vehicle imagery — All-electric state11

Vauxhall grille and green roadway fragments cut by fine electric outlines — Grille signal12

Repeated illuminated Vauxhall griffin marks across a distressed orange field — Mark / completion13

Result

One grammar across an extreme digital canvas.

The project established a coherent live motion identity capable of holding typography, brand signal, cultural texture and product imagery within one panoramic visual field.

Its energy comes from behaviour rather than decoration: forms switch, interfere, repeat and resolve, giving the all-electric Corsa-e launch a distinct rhythm and material presence.

Project credits

Vauxhall Corsa-e

Client: Vauxhall
Role: Design & Art Direction
Focus: Live launch event / all-electric Corsa-e

Back to Projects